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The Waring family generations of lawn care specialists
Adrian was the first Waring to treat lawns in Ohio USA, when he married into the
family who owned Green thumb USA.
Some 22 years ago Stephen Waring, his younger brother, started to treat lawns in the UK.
Quite soon after he was joined by his mum and dad Pam and Ray Waring and his
youngest brother Jonathan Waring. They helped him develop the lawn company into a local brand. About this time the middle brother James Waring now joined the company: his job was to
continue with the high standard of lawn care the customers were now expecting.
Like some great big families our family split, but we all believed in the future of
the lawn care industry. Hence James and his wife Cherie created Greensman along with Jonathan.
A few years later Stephen Waring asked James and Cherie Waring to rejoin his brand
as the first franchisees. Stephen then went on to create a UK brand for himself.
Some 12 years on after leaving Greensman, as one of the part owners our sister
Alexandra Waring also became a franchisee for Stephen in Solihull. James and Cherie were now happy to develop an improved way to treat lawns and sold there lawn care franchise to one of their
customers.
Three years on Cherie Waring now brings to the market Waring Beautiful Lawns the
purpose of which is to bring to the homes of the UK a brand that has the pedigree to treat every lawn correctly.
Cherie is also resolved in keeping our industry reputation
clean because the working future of her children and their cousins, is deeply rooted in the industry. Therefore when possible we even remedy those mis-treated lawns by the other lawn care
companies, that now make up our industry, and by associating the family name with truly beautiful lawns.
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